|
|
| 1. Are you a full-time professional Realtor®? How
long have you worked full time in real estate? What professional designations
do you have? |
| |
Knowing whether or not your Realtor® practices real
estate on a full-time basis can give you a piece of the puzzle in foreseeing
scheduling conflicts and, overall, his or her commitment to your transaction.
As with any profession, the number of years a person has been in the
business does not necessarily reflect the level of service you can expect,
but it is a good starting point for your discussion. The same issue
can apply to professional designations.
|
| |
|
2. Do you have a personal assistant, team, or staff
to handle different parts of the sales transaction? What are their names
and how will each of them help me in my transaction? How do I communicate
with them? |
| |
It is not uncommon for high real estate sales producers
to hire people to work for them or with them. They typically work on
a referral basis, and, as their businesses grow, they must be able to
deliver the same or higher quality service to more clients.
You may want to be clear about who on the team will take part in your
transaction, and what role each person will play. You may even want
to meet the other team members before you decide to work with the team
overall. If you needed help with a certain part of your home sale, who
should you talk to and how would you communicate? If you have a question
about fees on your closing statement, who would handle that? Who will
show up to your closing? These are just a few of the many important
considerations in working with a team.
|
| |
|
3. Do you and/or your company each have a website that
will provide me with useful information for research, services, and
how you work with buyers? Can I have those Web addresses now? |
| |
Many homebuyers prefer to search online for homes and
home buying information. There are certain privacy and comfort levels
that you might appreciate in starting a preliminary search this way,
and often it is just a matter of convenience, having 24-hour access
to information. By searching the Realtor's® and the company's Web sites,
you will get a clear picture of how much work you would be able to accomplish
online, and whether or not that suits your preferences.
|
| |
|
4. How will you keep in contact with me during the
buying process, and how often? |
| |
It's a good idea for you to set your expectations reasonably
in accordance with how your Realtor® conducts business. You may be looking
for an agent to call, fax, or email you every days to tell you about
prospective buyers who have seen your home. On the other hand, your
Realtor® may have access to systems that will notify you automatically
each time a new visitor tours your home (which could happen several
times a day or several times a week). Asking this extra question can
help you to reconcile your needs with your Realtor's® systems, which
makes for a far more satisfying relationship.
|
| |
|
5. Can you explain one thing that you do that other
agents don't do that ensures I'm getting top dollar for my property?
What is your average market time versus other agents' average market
time? |
| |
Marketing skills are learned, and sometimes a real estate
professional's unique method of research and delivery make the difference
between whether or not a property sells quickly. For example, an agent
might research the demographics of your neighborhood and present to
you a target market list for direct marketing purposes.
|
| |
|
6. Will you give me names of past clients who will
give references for you? |
| |
Interviewing a Realtor® to help you buy a home can be
very similar to interviewing someone to work in your office. Contacting
a Realtor's® references can be a reliable way for you to understand
how he or she works, and whether or not this style is compatible with
your own.
|
| |
|
7. Do you have a performance guarantee? If I am not
satisfied with your performance, can I terminate our listing agreement? |
| |
Understand that, especially in the heavily regulated
world of real estate, it can be increasingly difficult for a Realtor®
to offer a performance guarantee. Sometimes you may find a Realtor®
who is willing to guarantee that if you are dissatisfied in any way
with their service they will terminate your listing agreement. If your
Realtor® does not have a performance guarantee available in writing,
it is not an indication that he or she is not committed to perform.
Realtors® understand the importance of win-win
business relationships, and that the Realtor® does not benefit if the
client does not also benefit.
|
| |
| 8. How will you get paid? How are your fees structured?
May I have that in writing? |
| |
This is an issue that can also be related to agency.
In many areas, the seller still customarily pays all Realtor® commissions
through the listing broker. Sometimes, Realtors® will have other small
fees, such as administrative or special service fees, that are charged
to clients, regardless of whether they are buying or selling. Be aware
of the big picture before you sign any agreements. Ask for an estimate
of costs from any agent you contemplate employing.
|
| |
| 9. How would you develop pricing and marketing strategies
for our home? Will you commit to the marketing strategy in writing? |
| |
Pricing a home correctly is the single most important
factor in determining if a home sells quickly, or at all. Although location
and condition also effect the selling process, price is a primary factor.
Access to all current property information is essential, and sometimes
a pre-appraisal will help. Ask your agent where he or she obtained the
information to create the market analysis, and whether your agent included
For Sale By Owner homes, foreclosed homes, and bank-owned sales in that
list.
|
| |
| 10. What will you do and what will you not do to sell my
home? Who determines where and when my home is marketed/ promoted? Who
pays for your advertising? |
| |
Ask your real estate agent to present to you a clear marketing
and advertising budget, and how those dollars will be spent. Ask if there
are other forms of advertisement/ marketing media that are also available
but not mentioned in the budget/plan, and who pays for those. Request
samples of the various media that your agent proposes (such as Internet
Web sites, print magazines, and local publications). |